Paid search (SEA)
Google Ads and Microsoft Advertising: profitable campaigns, tracked through to results
Guide
SEO agency: how to choose the right one
In short
The criteria that matter
A good SEO agency can be recognised by four criteria: an audit before any quote, a transparent method, regular reporting and verifiable references. For a local business, it must also master local SEO (Google Business Profile, reviews, Local Pack) and, since 2026, visibility in AI tools such as ChatGPT and Google's AI Overviews.
Our SEO packages start at €290 excl. VAT per month. Are you on the French Riviera? See our pages SEO agency in Nice, SEO agency in Cannes and SEO agency in Monaco, or request your free audit.
How to choose the best SEO agency?
www.your-website.comFree SEO audit
Step 1: a free audit of your website to define a strategy and a price
What is search engine optimisation, or SEO?
Search engine optimisation, also known as SEO, improves the visibility of your website. Today, most searches for a professional are made online, and 90% of them through the GOOGLE search engine.
Working on your website's SEO, by choosing relevant keywords for your business and activity and optimising every lever, will make sure you are visible to people interested in your products or services. SEO will bring you more visibility and better-targeted traffic.
Why put an SEO strategy in place?
Search engines are very useful. Google is the most popular in France, with more than 90% market share. Bing is its main competitor. They help us quickly find the information we need.
There are millions of results for any term, but users generally choose the first results displayed by search engines.
Appearing in the first search results is therefore essential to build awareness and visibility, and to grow your business. SEO is essential because it can account for up to 95% of your website's traffic. SEO is one of the most effective and certainly one of the least expensive online marketing strategies!
SEO is constantly changing, and thanks to the various tools our specialists use, we follow its developments closely to always offer you the best service.
Our tools allow us to analyse all the techniques used to improve a website's position on search engine results pages (SERPs), such as crawlers, tags, keywords, backlinks, rankings, statistics, etc.
What are the advantages of SEO?
The main advantage of SEO is that it lasts! Unlike Google Ads (SEA), well-executed SEO has long-term effects. Your website can then occupy the top positions on the first page of search engines. Successful SEO will allow you to:
- Be more visible in search results (Google, Bing, etc.)
- Get more visitors to your website
- Increase your website's popularity
- Increase the number of prospects, contacts and enquiries
- Increase your sales
- Grow your turnover
- Etc.
Our SEO agency provides search engine optimisation services to all kinds of shopkeepers, craftspeople, companies and other entrepreneurs who want to improve their ranking in search engine results. The agency is based on the French Riviera, in Vence, just a few kilometres from Nice, Cannes, Monaco, Antibes and Sophia Antipolis. We work with clients across France.
What will an SEO agency do on my website?
An SEO agency will use various techniques to optimise your website. The goal is to work on several parts of the website: structure, site architecture, content, link building, internal linking, keywords, titles, etc.
The JSANCHEZ agency puts its SEO expertise at your service and offers a free, no-commitment audit of your website, to determine the solution best suited to your website.
In detail, why hire an SEO agency?
The main reason is that SEO is a profession: you cannot become an SEO expert overnight. The second reason? Keep your energy for running your business and let us handle your SEO, you will have nothing to do!
The JSANCHEZ agency, based in Vence on the French Riviera, will advise you on growing your organic traffic. With our SEO strategy expertise, we will put all our skills at your service to optimise your website, develop your visibility and bring you qualified prospects, in other words people who have a real interest in your website.
This qualified traffic will therefore be more likely to convert and grow your business. Our agency of course takes full charge of implementing the strategy, tracking progress, monitoring competitors, etc.
What are the different steps of good SEO?
- Website audit (including Google Core Web Vitals tests)
- Keyword research
- Competitor analysis
- Strategy definition
- Website structure optimisation
- Page content rewriting
- URL rewriting (rewriting URLs to help search engines index them)
- Duplicate content analysis
- Link building strategy (more backlinks / inbound links to your website)
- Professional tools: Majestic, Yooda, SeeUrank, ahrefs, Ubersuggest, Screaming Frog, SEMrush, etc.
What does a package include?
- Monthly local SEO management
- Tag Manager installation
- Planning, development and implementation of the SEO strategy
- Website audit, analysis & technical optimisation
- Keyword analysis, research & rank tracking
- Competitor research & monitoring
- Optimisation of the website's usability & content
- Monitoring of page indexing in search engines
- Statistics tracking via Google Analytics
- Google Business Profile development & optimisation
- Link building strategy
Client example: daily traffic up +1,787%, from 8 to 151 visitors per day
How much does an SEO package cost?
Our prices are accessible to all organisations: small businesses, SMEs, tradespeople, etc. The price of an SEO service for a website depends on several criteria: the keywords you want to be visible for, the number of pages to optimise, the number of competitors, and the scope (local, national or international SEO).
We offer packages from €290.00 per month. And because every website is different, our agency offers you a personalised quote following a free initial audit of your website. Feel free to contact us now via our contact form or by phone: +33 (0)6 68 23 58 70.
Our services and prices are suited to all types of businesses, from tradespeople to SMEs and large companies.
Audits, advice & quotes for implementing an SEO strategy
www.your-website.comFree SEO auditOur prices
The cost of optimising a website's SEO varies with the sector, competition, website size, existing presence and goals. Feel free to ask us for a precise quote.
LOCAL SEO
from 290 € excl. VAT / month
- Local market
- Audit & technical analysis
- Usability optimisation
- Keywords to define
- Rank tracking
- Google Analytics access
- Google Business Profile development
- Minimum commitment 6 months
- etc.
NATIONAL SEO
from 390 € excl. VAT / month
- National market
- Audit & technical analysis
- Usability optimisation
- Unlimited keywords
- Rank tracking
- Backlink management
- Google Business Profile development
- Minimum commitment 12 months
- etc.
INTERNATIONAL SEO
from 590 € excl. VAT / month
- International market
- Audit & technical analysis
- Usability optimisation
- Unlimited keywords
- Rank tracking
- Backlink management
- Google Business Profile development
- Minimum commitment 12 months
- etc.
THE SEO GLOSSARY
ANCHOR TEXT: also known as hyperlink text or link anchor, anchor text gives visitors smooth navigation by guiding them to pages of the website or to other addresses. It can be given a dofollow attribute, which passes value, whereas the nofollow attribute does not pass value.
AUTHORITY SCORE: the authority score plays a major role in optimising a website. It corresponds to the level of trust search engines place in a website.
BACKLINK: also called inbound link, incoming link, external link or return link, a backlink is a hyperlink that sends a user from website A to website B.
META TAG: the meta tag gives the browser the essential information (also called metadata) about your page.
SEMANTIC FIELD: a set of words that derive from the key term and enrich the semantics of the chosen topic.
CMS: CMS stands for Content Management System. A CMS is a category of software used to design, manage and update websites. The best known CMS is undoubtedly WordPress. An SEO agency will need access to it.
CRAWL: crawling is the exploration of pages by a robot in order to index them and rank them in search engine results.
DESCRIPTION: the meta description tag is a short summary of the content of an HTML page. It must be placed between the HEAD tags in the source code of your pages. In about 160 characters, it describes the content of a document.
DUPLICATE CONTENT: duplicate content means partially or totally reproducing existing content on another page.
KEYWORD: a keyword is a term used in web marketing to designate the word or group of words a user types to search on an engine such as Google. An SEO agency has tools to determine which keywords are most worth targeting.
SEO: Search Engine Optimization. Commonly used in many expressions, for example: SEO agency, SEO agency Nice, SEO expert, international SEO agency, etc.
INTERNATIONAL SEO: international SEO brings together all the techniques aimed at increasing a website's organic traffic from several countries.
LOCAL SEO: local SEO refers to all the techniques that help rank a website or a business's Google Business Profile among the top results of so-called local searches in a search engine's results pages.
NATIONAL SEO: national SEO brings together all the techniques aimed at increasing a website's organic traffic from a single country.
SERP: SERP literally stands for Search Engine Result Page. It is simply the page of results shown by a search engine.
TITLE: a title tag is the piece of text that appears in search engine results pages (SERPs) as the clickable title of a given result.
≣ SEO FAQ
Search Engine Optimization is a methodology that aims to improve the ranking of web pages in the results of search engines (SERPs) such as Google or Bing.
An agency's prices for optimising a website's SEO vary with the sector, competition, website size, existing presence and goals. Only an audit can set this price, which can range from 200 to several thousand euros per month.
No, no serious SEO agency can guarantee the result of your SEO campaign. The agency must implement every possible optimisation technique but cannot guarantee a result.
They are two complementary digital marketing techniques. SEO covers all the work you do so that your website scores better in the organic results of search engines such as Google. SEA, such as Google Ads, means running campaigns that deliver almost immediate visibility.
Various tools can be used to track keyword rankings, competitors, monthly search volumes, keyword research, multilingual websites, etc. The best known are Google Analytics, Google Search Console, SEMRush, aHrefs, Yooda One, Answer The Public, Ubersuggest, Majestic, etc.
It is an approach that aims to optimise a website using various techniques to help search engines better understand its content.
It is the most reliable and cost-effective way to gain visibility, and therefore essential for every business with an online presence.
You will hit limits very quickly, but if you have a website, you can try optimising the content yourself, by working on the various tags, titles and descriptions, etc. Feel free to use a few free tools such as Google Analytics or Search Console.
It's SEO! Scroll up a little to see the description :-)
An SEO agency, made up of one or more experts. At JSANCHEZ, I'm Julien, your expert! If your website is eligible, together we will propel you to the top of the search results, to gain visibility and boost your leads and your turnover!
A nearby agency makes meeting easy: on the French Riviera, we welcome you in Vence or come to you, in Nice, Cannes or Monaco. But if you are not from the region, like 90% of our clients, don't worry: we will keep in regular touch by phone and video call if you wish. Your search agency works across France.
Only one possible answer: YES! To build a good SEO strategy for your project and generate traffic, the agency must carry out an SEO audit. Thanks to this audit, it can list the actions needed to optimise your pages and keywords, and therefore your website's rankings (position in search results and among the top results on Google). At JSANCHEZ, it's completely free!
SEO NEWS
AI Overviews arrive in France: since 22 July 2026, Google has been showing answers written by artificial intelligence above its results in France, the AI Overviews, complemented by AI Mode. These answers cite only a few sources: being one of them is becoming as important as first position.
Algorithm updates also continue to reshuffle the cards several times a year. Your SEO agency must track your rankings and traffic with Google Search Console, Semrush or Ahrefs, and check what AI says about you: that is the role of GEO.
Our services
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